How Marketing Numbers Without Context Can Boost Beauty Claims: Percentages and Fractions Need Context

The rising use of data and science in beauty marketing has led to an increase in percentages, fractions, and statistics. When it comes to percentages and fractions, it is extremely important to understand what they mean.

Often, important contextual information is left out. This can have the effect of boosting the claims brands make about their products.

Let’s look at something simple to begin with, how fractions can be converted into percentages – and vice versa.

2/4 is 50%

250/500 is also 50%

2 and 250 are numerators, while 4 and 500 are the denominators.

This numerator is how many parts of the whole, and the denominator represents the whole.

This comes into play when we look at claims like 90% of people agreed that For’real Serum increased skin dumplingness. What we’re missing is the context of the denominator.

90% could be 9 out of 10 people, or 900 out of 1000 people.

9 out of 10 people is a small sample and probably subject to some sort of bias. If 900 out of 1000 people agreed though, that would be more convincing.

This issue with lack of denominator context is also pervasive in claims using “bioavailability”, “penetration”, “absorption” and “conversion”. These are often claims of comparison – but they’re usually missing the context of how and what they’re being compared to.

How tall is Ranbir if we’re told “Ranbir is 20% taller”? We don’t have the information to know! But we can figure it out if we’re told “Ranbir is 20% taller than the average American firefighter in 2020”

In a similar vein, what does “20% more hydration” mean? We don’t have the information to know! But we have an anchor if we’re told “20% more hydration compared to before use”.

Let’s look at some beauty relevant examples…

40 times more skin penetration…

An important piece of information that’s missing is how was this determined? Is the way that this was determined applicable to the way that their customer will be using it on their skin? Often this data comes from models of skin (things are designed to mimic some aspect of skin, but are not skin), and in vitro (something that isn’t the living, whole organism) or cells. An ingredient might penetrate 40 times more into an individual dermal skin cell floating inside a plastic dish of nutrients over 2 days…but we are not giant dermal skin cells floating inside a plastic dish of nutrients.

What really matters is how the ingredient penetrates human skin that’s part of a living, functioning, whole human person. As well, it’s more relevant if the ingredient or product is used in a way that mimics how we would use it. If penetration increases after 40 minutes of being in a microwave oven…I would argue that information probably isn’t relevant.

90% skin “bioavailability”…

Claims like these often have the same issue as the previous claims we just looked at — like how a measurement was made. But often they also lack another type of context. What’s being measured?

What these claims insinuate is that 90% of what you’re applying to the skin will be “bioavailable” to the skin. But what’s often missing is the context that the 90% is usually a measure of what is “bioavailable” after skin penetration (or the skin model, cell, or in some cases a piece of gel or paper).

Let’s say you have 100 red balls of various sizes.

You shake them through a sieve.

8 red balls have passed through the sieve.

We have 8 red balls out of the 8 balls that fell through the sieve (8/8, 100%).

Is that 100% “bioavailability”?

We need to remember that we started with 100 red balls.

So out of those 100 red balls we started with, only 8 red balls passed through the sieve (8/100, 8%).

So is the “bioavailability” 8% or 100%?

Well, you’re using (and paying for) the 100 balls, so I would say the 8% is the number that’s more relevant.

Note: I have “bioavailability” in quotes because in terms of skincare it’s not well defined. In pharmacology, bioavailability is the amount of a taken drug that reaches the bloodstream.

“Bioavailability” is often used in the marketing of  nutritional supplements, but the pharmacology definition doesn’t really make sense because how a nutrient gets used or absorbed can also depend on a person’s current nutritional and physiological state.

The meaning of “bioavailability” in skincare becomes even harder to pin down. It can sometimes mean the amount of an ingredient that reaches the lower epidermis – but there’s no strict or widely accepted definition nor is there a standard way to measure it.

Often “bioavailability” in skincare is just a marketing term to make a product sound more unique and effective compared to its competitors.

INCI Isn’t Everything: Daft Punk Shows Us Why

Knowing the components of something doesn’t tell us their proportions, quality and properties, or how they’re put together.

Like how Daft Punk sampled Eddie Johns’ song “More Spell On You”; snipped, stretched, looped, and rearranged it into “One More Time” — ingredients can be remixed to create something new.

What is INCI? INCI or International Nomenclature of Cosmetic Ingredients is an English language ingredient dictionary and system of rules for naming the ingredients used in cosmetics.

If no INCI name or naming rule exists, other chemical, scientific, or common names can sometimes be used, depending on the region.

An ingredient list is just that, a list of ingredients. In some regions, the ingredients will be listed in decreasing concentration – some allow them to be listed in any order.

In the US the FDA regulations allow ingredients less than 1% in concentration to be listed in any order (after things higher than 1% in concentration).

Based on the ingredient list of this baked good:

Flour, Milk, Vegetable Oil, Egg, Sugar, Salt

Can you really tell what it is? It could be a cake, a crepe, a popover, a muffin, or pancakes. It could be a lot of things.

Having the concentration of the ingredients gives us a better idea. All this information is missing from an INCI list.

2 cups all-purpose flour

3 teaspoons baking powder

½ teaspoon salt

¾ cup white sugar

1 egg

1 cup milk

¼ cup vegetable oil

But the way that it’s put together is also very important (also information missing from an INCI list).

Step 1: Preheat oven to 400 degrees F (205 degrees C).

Step 2: Stir together the flour, baking powder, salt and sugar in a large bowl. In a separate bowl froth the egg with a fork, then add the milk and oil. Pour all at once into a well in the flour mixture. Mix gently until the batter is lumpy.

Step 3: Pour the batter into paper lined muffin pan cups.

Step 4: Bake for 25 minutes, or until golden.

Only now do we know that they’re muffins.

Just like the ingredient list of something we eat, a cosmetic or skincare ingredient list can provide us with valuable information.

It might highlight potential allergens or things we are looking to avoid. An ingredient list might give you a general sense of what it will be like. But it can’t tell you everything, and it’s not worth aching over.

You simply can’t divine concentrations, formulations, raw material information, and manufacturing processes if that information just isn’t there.

It’s Not Fungal Acne

Fungal acne is not a diagnosis.

“Fungal acne” often refers to the idea that a person who has not seen improvement in their acne from conventional treatments is actually suffering from acne caused by fungus. The fungus is often identified as the genus Malassezia, formerly called Pityrosporum.⁣

Fungal (or yeast, a type of fungus) infections of the skin can occur. Malassezia fungus can cause small red bumps or white-headed pimples on the skin. It might look a lot like acne, but it’s not acne. It’s a condition called malassezia or fungal folliculitis.

It’s described as acneiform, which means “looks like acne” but it isn’t acne.

Proponents of “fungal acne” will often recommend changing the products a person uses to being free of ingredients that supposedly feed fungus. This is akin to “detoxifying” and is a common trope in pseudoscience.⁣ Many of these “not fungal acne safe” ingredients also happen to overlap with acne triggers.

There’s little to no human evidence that removing the often highlighted ingredients will have benefits against fungal infections of the skin. The evidence given is often from cell culture studies, anecdotal, or taken out of context.⁣

A story shared by a Redditor highlights why self-diagnosing “fungal acne” can be dangerous. This Redditor self-diagnosed what they thought was “fungal acne” and went on a “skincare detox”. The infection continued to reoccur. Finally, after visiting a doctor, and a skin swab…it was confirmed to be a staph infection. This means during this time the Redditor was self-treating their “fungal acne”, they were letting a potentially dangerous staph infection go untreated.⁣

Fungal folliculitis can be identified by doctors through tests, their training, and experience. If the infection is confirmed to be fungal folliculitis, treatment often involves topical (or in severe cases systemic) antifungal medication.⁣

⁣It’s important to get a proper diagnosis, so the proper treatment can be given.⁣ It’s important not to self-diagnose. There are many conditions that can look like acne or how “fungal acne” is described, but can be harmful if left untreated.⁣

I’ve seen some experts use the term “fungal acne” colloquially online. We don’t need to simplify the terminology we use. We’re capable of using complex words like niacinamide or emulsification.

Call it by its name. Fungal folliculitis.

But only after a diagnosis is made.

An Open Letter About Sunscreen Shaming

I think a lot of us have forgotten that the bad effects caused by sun exposure have only been recently well understood.

While we’ve observed for a long time that sun exposure causes sunburn, the impact UVA has on skin’s appearance and photoaging are a relatively recent understanding and concern.

Sunscreens marketed as an appearance maintaining essential is arguably modern.

The first widely used “sunscreen” was Red Vet Pet. Used by American soldiers during WWII, it was a by-product of oil refining with a strong red hue. In the later 1940s, pharmacist Benjamin Green would base his Coppertone product on it, but it was marketed to improve one’s ability to tan.

One of the first effective commercial sunscreens, Gletscher Crème, was introduced by Franz Greiter in 1946. Rudolf Schulze published the first method to measure sun protection in 1956. It’s estimated that Gletscher Crème only had a Schulze Factor of 2.

It wasn’t until 1974 that Schulze’s method would be adapted as the Sun Protection Factor and slowly start spreading around the world.

In 1965, doctors J. Graham Smith and G. Rolland Finlayson presented their summary of the sun’s impact on skin, “The changes in human Caucasian skin commonly believed to be due to aging are primarily the effects of prolonged repeated damage to the skin from the sun”. There’s no discussion on the different effects caused by UVA and UVB.

One of the first standards to measure the UVA protection of sunscreen was published in 1994 by Brian Diffey. And it wasn’t until 2011 that the US FDA harmonized and set down rules as to what sunscreens could be labelled as “Broad Spectrum”.

Japan’s cosmetic industry would adopt the UVA protection test, persistent pigment darkening, in 1996.

The European Cosmetics Trade Association (COLIPA) wouldn’t publish their standard for testing sunscreen for UVA protection until 2009.

While sunscreen use might reduce the risk of some skin cancers, it doesn’t reduce the risk of all of them.

Wear sunscreen to prevent skin cancer messaging is often blunt and not inclusive.

Dr. Adewole Adamson a dermatologist, researcher, and professor explains:

“In Blacks, melanoma usually develops in parts of the body that get less sun exposure, such as the palms of the hands and soles of the feet. These cancers are called ‘acral lentiginous melanomas,’ and sunscreen will do nothing to reduce the risk of these cancers…

Even among Whites, there is no relationship between sun exposure and the risk of acral lentiginous melanomas. Famously, Jamaican singer Bob Marley died of such a melanoma on his great toe, but sunscreen would not have helped.”

Sometimes we forget what it feels like to not know something – once we’ve learned it. A lot of the understanding of the sun’s effects and sunscreen protection labels are relatively modern.

Not all of us had the opportunity to grow up in households or communities that were sun protection prescient. Not all of us knew the effects that prolonged sun exposure could have on our skin. Not all of us cared when we were younger.

To shame someone for not having consistently worn sunscreen throughout their life is to say that their skin – the interface of their body to the world – is irredeemable.

Would I prefer people to wear sunscreen more often?

Yes.

But you haven’t failed if you didn’t start wearing sunscreen when you were a child.

And some people just don’t care about getting wrinkles or pigmentation.

There needs to be space in the beauty community for them as well.

#BeautyRecap: November 5, 2019

Products and Reviews

Billie Launched a Movember Campaign—Because Women Have Mustaches Too via teenvogue.com

Lili Reinhart Is CoverGirl’s Newest Ambassador via elle.com

The Founder of Instagram’s Trendmood Is Breaking Out of the Grid via allure.com

The Kardashian Sisters Revealed Their New KKW Fragrance Collection via teenvogue.com

CoverGirl Announces Lili Reinhart as the Brand’s Newest Face via teenvogue.com

I Tried Patrick Ta’s New Makeup Collection, and Now I’m Glowing Like Gigi Hadid via popsugar.com

I Tried Sally Hansen’s New Glow-in-the-Dark Nail Polishes for Halloween via allure.com

Curious About That Lid Scrub You’ve Seen All Over Amazon? A Pro Weighs In via popsugar.com

Skincare Fridges Are Cute and Instagram Friendly, but Are They Necessary? via popsugar.com

These At-Home Spa Kits and DIY Face Masks Are the Ultimate Self-Care Beauty Gifts via popsugar.com

Lush’s New Bath Bomb Conveyer Belt Is Here for the Holidays via allure.com

10 Straighteners That Won’t Fry Your Hair via glamour.com

Hot Topic Has a Friends Eye Shadow Palette Rachel Couldn’t Resist via popsugar.com

Belif’s Hungarian Water Essence Is So Hydrating You’ll Think It’s a Serum via allure.com

All of the Best New Makeup Coming in November via allure.com

The Best New K-Beauty Skin Care and Makeup Coming in November via allure.com

These Are Allure Editors’ Favorite New Beauty Products of October 2019 via allure.com

I Want to Do All My Beauty Shopping at Nordstrom NYC Forever, and I Don’t Even Live Here via popsugar.com

The Best Holiday Gifts to Buy for Everyone on Your List at Ulta via allure.com

Proactiv Launched a New Kit to Celebrate Kendall Jenner’s 24th Birthday via teenvogue.com

Get a Sneak Peek of Spectrum Collections’ First-Ever Zodiac-Themed Makeup Line via popsugar.com

This Friends-Themed Eye Makeup Will Be There for You via allure.com

Urban Outfitters Has a Beauty Advent Calendar That’s Worth Every Single Penny via popsugar.com

November’s Best New Hair Products Editors Can’t Stop Raving About via popsugar.com

Deciem Will Close on Black Friday — But Don’t Worry, There’s Still a Sale via allure.com

The Best New Beauty Products to Try This Month via glamour.com

Here’s How Our Beauty Editors Would Fill a Makeup Bag With a $100 Budget via popsugar.com

14 Game-Changing Skincare Products Our Editors Are Thankful For This Month via popsugar.com

11 Autumnal Makeup Products That Were Totally Worth Waiting For via popsugar.com

19 Cruelty-Free Brands You Need to Know via allure.com

Makeup Fans Are Loving Uoma Beauty’s New “Brow-Fro” Collection via allure.com

5 Women Try Glossier’s New Liquid Eyeliner via glamour.com

Gucci Westman’s First Lip Product Is Unlike Anything We’ve Ever Seen via allure.com

The 11 Best Sephora Gifts at Every Price Point via allure.com

Glossier’s New Pro Tip Liquid Eyeliner’s Staying Power Is No Joke, and Here’s the Proof via popsugar.com

Why Elle Loves the L’Oréal Paris Glycolic Acid Face Serum via elle.com

Glossier Released Its First Liquid Eyeliner, Pro Tip via teenvogue.com

The 9 Best New Beauty Products to Buy in November via vogue.com

All Hail To The Best Vegan Makeup Brands Ever via who.com.au

Thermal power: Shiseido plans to release new sun care products which strengthen with heat via cosmeticsdesign-asia.com

Harrods to open first standalone beauty store via mylondon.news

Kesha Is Launching A Makeup Line To Align With Your Aura, Not Your Instagram Filter via refinery29.com

Innisfree, in collaboration with Jeju Anthracite Coffee Roasters, upcycled discarded coffee waste into coffee oil and scrub powder ingredients via apgroup.com

Celebrities and Influencers

Laura Dern Breaks Down Her Everyday Self-Care Routine via vogue.com

The Makeup Artist Behind the Creepy ‘Joker’ Look That Will Own Halloween 2019 via elle.com

Bella Hadid Has an Easy Trick for De-Puffing Tired Eyes via vogue.com

Meet the Women Spending Hundreds on Halloween Makeup via glamour.com

The Pros Behind Jennifer Lopez’s Glow Weigh In on How to Get Great Skin via popsugar.com

Heidi Klum’s Halloween Costume Livestream Was Performance Art via wmagazine.com

The Story Behind the Elaborate Fantasy Makeup in Dove Cameron’s “So Good” Video via allure.com

Jennifer Aniston Is Sick People Saying ‘You Look Great for Your Age’ via glamour.com

Kendall Jenner’s 24th Birthday Bash Doubled As The Craziest Halloween Party Ever via wmagazine.com

Why Jennifer Aniston’s Friends Beauty Looks Were the Show’s Most Memorable Legacy via wmagazine.com

Lady Gaga Kept Halloween Going With My Little Pony Makeup and Unicorn Hair via allure.com

Selena Gomez Tried That Viral Upside-Down Braid Hack and It Did Not Go as Planned via glamour.com

Kim Kardashian West Is Suing iHandy Makeup App For 10 Million Dollars via teenvogue.com

Skincare and Beauty

Getting Injectables Is as Easy as Getting a Blow-Out Now—But Is It Safe? via glamour.com

The Best Tricks to Clean Your Makeup Brushes After Halloween via teenvogue.com

Want Better Skin? These YouTube Channels Can Help via popsugar.com

Does Exercise Improve Your Skin? A Derm Weighs In via popsugar.com

The FDA Proposes New Safety Information for Breast Implants, Including Warning Labels via allure.com

The Difference Between Squalene and Squalane Skin-Care Products via allure.com

Allergist: ‘We don’t need a fragrance-free society’ via cosmeticsdesign-europe.com

What Do Your Teeth Say About You? via vogue.co.uk

Retailers, Brands, and Market Trends

A Manifesto for Mindful Cross-Cultural Borrowing via businessoffashion.com

Why There Are More Fashion Magazines Than Ever via businessoffashion.com

Estée Lauder Cuts Profit Forecast via businessoffashion.com

Forever 21 Avoids Store Closures After Rent Cuts via businessoffashion.com

It’s Official: Barneys New York’s New Owner Is Authentic Brands Group via businessoffashion.com

Riley Rose Is Closing Its Stores and Website, But This Isn’t the End of Beauty Boutique via allure.com

FDA warns against 5 cosmetics products via news.mb.com.ph

The Cosmetics Industry Is Slowing, but Ulta Continues to Take Market Share via fool.com

After a Big Drop, Is Ulta Beauty Alluring Again? via nasdaq.com

Bulldog Skincare Becomes First Cruelty-Free Brand To Sell In China via plantbasednews.org

How beauty brands are aiming to unlock China’s potential via glossy.co

ZFDA destroys 135 tonnes of foodstuffs, cosmetics via ippmedia.com

S. Korea’s online shopping transactions reach all-time high in Q3 via pulsenews.co.kr

India: Cause And Effect: Counterfeiting In The Cosmetic Industry via mondaq.com

#BeautyRecap: October 22nd, 2019

Products and Reviews

Kylie Cosmetics Released an Exclusive Holiday Collection at Ulta via teenvogue.com

Here’s a Sneak Peek at KKW Beauty’s Brand-New Holiday Gift Sets via allure.com

Bond No. 9’s Super-Fancy Lipsticks Now Come in Plum Shades — Here Are All the Details via allure.com

The 16 Best Face Moisturizers to Lock in Moisture for Dry Skin via teenvogue.com

Lush’s New Cookie Dough Shower Scrub Smells Good Enough to Eat via allure.com

No7’s New Firming Booster Serum Comes With a Built-in Facial Roller via allure.com

Victoria Beckham Just Launched Nude Lip Liners for Every Skin Tone via allure.com

Amazon Sales of This CeraVe Body Lotion Jumped Up 10,000 Percent Overnight via allure.com

Hilary Duff Says Tata Harper’s $450 Elixir Vitae “Completes” Her via allure.com

These Under-$25 Multitasking Beauty Products Save You Both Time and Money via popsugar.com

The Kosas 10-Second Eyeshadow Made Me Completely Rethink Liquid Shadow via popsugar.com

Victoria Beckham’s Latest Beauty Collection Includes Lip Liners and a Universal Lip Tint via popsugar.com

How Our Editors Would Spend $25 on Beauty Products at the Drugstore via popsugar.com

The Best Vitamin C Serums for Bright, Glowy Skin via glamour.com

11 Exquisite Soaps That Will Make You Want to Lather Up This Flu Season via vogue.com

Cat-Eye-Lovers, Marc Jacobs Just Made Your New Favorite Liquid Liner via popsugar.com

Your Can’t-Go-Wrong Guide to the Best Serums For Every Skin Type via popsugar.com

We Tried Everything From KKW Beauty—Here’s What’s Worth It via glamour.com

CATRICE Cosmetics Partners with EMAN, The Popular Beauty YouTuber and Makeup Artist via newswire.ca

MAC Cosmetics drops prices in Australia via 10daily.com.au

Tati Westbrook Is Finally Launching Her Own Makeup Line via bustle.com

What’s in The Powerpuff Girls x Inglot cosmetics collection? via finder.com.au

Tati Westbrook Announced Tati Beauty Is Coming & Revealed The First Product via elitedaily.com

‘Drag Race”s Kim Chi Is Finally Ready to Supply Makeup to the Masses With New Cosmetics Line via fashionista.com

Jeffree Star and Shane Dawson Gear Up for Showdown Against James Charles Over Makeup … via eonline.com

What’s in the box: Korean startup’s innovative ‘Ojo Blind’ app for cosmetics product via koreatechdesk.com

‘Teen Mom 2’ Star Vee Rivera Announces New Cosmetics Line! via okmagazine.com

Celebrities, Influencers, and Interviews

Drag Race’s KimChi Spilled All the Details About Her Adorable, Affordable Beauty Brand via allure.com

Moani Lee, Makeup Artist to the Biggest Names in Country Music, on Why Less Is More via wmagazine.com

An Insider’s Guide to the Breathtaking Beauty of the 2019 Return of Porcelain Ball via allure.com

Ivan Pol, the Celebrity Facialist Behind The Beauty Sandwich, Is All About Self Love via wmagazine.com

Euphoria’s Head Makeup Artist Shares Her Tips for Making Glitter Last via allure.com

Millie Bobby Brown Isn’t Afraid to Show Her Zits on Instagram via glamour.com

Spooky Beauty Secrets From Elvira, the Original Mistress of the Dark via elle.com

Gwyneth Paltrow Gets Introspective: “I’m the Lame Old White Lady” via wmagazine.com

Here’s How a Beauty Editor Does Her Makeup in 10 Minutes via popsugar.com

It’s True: Grooming the Jonas Brothers Means Sometimes Getting Chased by Screaming Fans via popsugar.com

All of Kate Middleton’s Looks for the Royal Tour of Pakistan via wmagazine.com

Kylie Jenner Cut Her Daily Makeup Routine to 10 Minutes, ‘Cause That’s the Life of a Busy Mom via popsugar.com

The Easiest Things You Can Do to Make Your Makeup Look Better, According to a Celeb Makeup Artist via newbeauty.com

Celebrities Love Hanacure Skincare—Here’s Why via newbeauty.com

Top 9 Cosmetics Jun Ji Hyun Keeps in Her Makeup Kit via kpopstarz.com

Angelina Jolie Wore This Exact Lipstick in Maleficent via harpersbazaar.com

Skincare and Beauty

Why Brow Lamination Is Taking Over Instagram via allure.com

Fall Beauty Guide: Four Ways to Wear Bold, Colorful Eye Shadow via teenvogue.com

Why “Soap Brows” Are All Over Beauty Instagram via allure.com

Hair Loss May Be Linked to Air Pollution, According to New Research via allure.com

Knowing Your Hair Porosity Is the Key to Healthy Hair – Here’s How to Find Yours via popsugar.com

Here’s How I Care For My Wavy, Medium-Coarse Hair With a $50 Budget via popsugar.com

4 Skincare Steps to Adopt in Your 20s (Without Splurging on Products) via popsugar.com

These Are the Most Alluring Nail Art Trends Sweeping Bangkok, Thailand via popsugar.com

Everything You Need to Know Before Getting Hair Extensions For the First Time via popsugar.com

How to Create Cobweb Nail Art In 4 Easy Steps via popsugar.com

White Claw Halloween Makeup Is Now a Thing – Because of Course It Is via popsugar.com

I’ve Been Shamed For Wearing Eyeliner at the Gym – Here’s Why I Don’t Listen via popsugar.com

The Secret to Beating the Makeup Slump via businessoffashion.com

I Got a Spray Tan From Ariana Grande’s Go-To and Learned All Her Secrets via glamour.com

This Ouija Board Makeup Tutorial Makes For a Haunting Last-Minute Halloween Look via popsugar.com

The Combination of Hair Products That Give My Fine, Flat Hair a Ton of Body via popsugar.com

The Astro Poets’ Guide to Pop Culture-Inspired Halloween Costumes via wmagazine.com

Battle Thanos With These 19 Avengers Halloween Makeup Looks via popsugar.com

We’re Drooling Over These Fierce Black Panther Makeup Looks via popsugar.com

A Comprehensive Guide to Giving Yourself an At-Home Manicure via allure.com

Shiseido yeast research to help create collagen-boosting skincare products via globalcosmeticsnews.com

Mercury in creams, feces in cosmetics: Beware of bargain beauty products via wxyz.com

GQ’s ‘new masculinity’ approach extends to makeup and beyond via glossy.co

What to Do If You Have a Bad Reaction to Cosmetics via consumer.healthday.com

Retailers, Brands, and Trends

Can the Champs Élysées Reinvent Itself? via businessoffashion.com

How to Handle a Customer Service Crisis via businessoffashion.com

Hong Kong Retail Rents Fall Sharply via businessoffashion.com

Are Sheet Masks the New Plastic Straws? via vogue.com

Report: Barneys Nears Bankruptcy Deal With Saks Owner Authentic Brands via businessoffashion.com

Asos Profits Slump 68 Percent on Warehouse Problems via businessoffashion.com

US Retail Sales Post First Decline in Seven Months via businessoffashion.com

Authentic Brands Group Bids $271 Million For Barneys, Plans to Close All 7 Stores via businessoffashion.com

UK Retail Sales Growth Softens as Department Stores Disappoint via businessoffashion.com

Face Lift: Inside Beauty Brand Deciem’s Ambitious Comeback via vogue.com

Power Moves | M.A.C. Taps Paper’s Drew Elliott, Dazed Announces Fashion Director via businessoffashion.com

Fallout From Trump’s Trade Wars Felt by Economies Around the World via businessoffashion.com

How Fast Is Gucci Growing? via businessoffashion.com

Nicolas Ghesquière Speaks Out Against LVMH’s Donald Trump Ties via businessoffashion.com

Nordstrom Needs New York. Does New York Need Nordstrom? via businessoffashion.com

Aesop Launches Seeking Silence Facial Hydrator via ellecanada.com

Rodan + Fields Has a New Way to Fight Acne via ellecanada.com

New Era for Cosmetics Regulation via topics.amcham.com.tw

L’Oréal funds review series to debunk safety concerns on key cosmetic substances via cosmeticsdesign-europe.com

A New Study Suggests Tainted Talcum Powder Can Cause a Rare Cancer. Here’s How That Could … via time.com

Education, not regulation: More cosmetic rules not the way to battle ‘free from’ claims – HSA via cosmeticsdesign-asia.com

Dealers in non-conforming cosmetics seek out-of-court settlement via kfm.co.ug

German health minister to propose ban on cosmetic surgery ads targeting teens via dw.com

China increases test requirements for cosmetics with sunscreen agents via chemicalwatch.com

Our beauty routines post-Brexit: Will anything really change? via lexology.com

Looking wan: AmorePacific, South Korea’s biggest beauty firm, is struggling via economist.com

You Won’t Believe How Many Trademarks Kylie Jenner Filed For and Why She Did via cheatsheet.com

Cosmetics Are A Case Study For Embracing Diversity In Marketing via forbes.com

Baby powder manufacturer voluntarily recalls products for asbestos via prnewswire.com

MAC Cosmetics Brighton shop closed by vegan protest outside via theargus.co.uk

S. Korean beauty retailers vying to secure customers amid Sephora’s debut via en.yna.co.kr

Dubai grants new licence allowing GPs to perform cosmetic surgery via thenational.ae

Woman pleads guilty to killing another woman in ‘botched butt injection procedure,’ district attorney … via cnn.com

Over 5400 products withdrawn from market via gulfnews.com

K-beauty brands vow to defend against Sephora South Korea onslaught via insideretail.asia

Silvertree Holdings invests growth capital in South African skincare brand SKOON via globalcosmeticsnews.com

Indonesia’s mandatory halal labelling leaves firms in disarray via themalaysianreserve.com

P&G, Coty and Chanel fined €85000 for anti-competition violations via cosmeticsbusiness.com