This is a water gelling agent made from a Gram-negative bacteria, similar to xanthan gum.
A 0.001% concentration can thicken up a product quite nicely, which is good because it costs more than $10 000 for a kilo.
Beyond thickening water, it also has moisturizing properties, similar to hyaluronic acid.
Is it better or worth the money? I’m not sure – but if the popularity of this ingredient increases, the cost will go down. Much of the cost is the low yield from production. You can read more about how it’s produced here.
Japanese and Korean suppliers tend to have many unique and interesting raw materials, from my experience.
It’s found in a few commercial products, which are very luxury and expensive (as is to be expected).
Have you used a product that had this ingredient in it? Did you like it? Does knowing the cost of the raw material help justify the cost of the product for you?
Lots to choose from. I’m particularly interested in some mica plated pigments which shift between two colours, the very fine ones create some beautiful skin effects.
What’s in it? Mostly lanolin (from sheep’s wool, so this product is not vegetarian or vegan), castor seed oil and agave nectar for sweetness. This lip balm is very sticky and substantial. It’s great for use before bed.